Not Sure Why

Don’t know why I like this shot so much, but I definitely do. Taken at last year’s Vuelta in Ciudad Real the day before the time trial. I shot 6 days at the Vuelta for a client and came back with a whole load of work I was pretty happy with. But as often happens with this type of thing only two shots ended up getting used and the direction we’d gone into the shoot with was not, in fact, the direction the client ended up using in the campaign. The original idea was pretty unconventional, especially for the bike industry, but, as often happens, between concept and execution convention crept back in. Still, I was super happy with how the ads came out, just sorry we didn’t take it a bit farther out onto that limb.